Dubai resort The Atlantis stages most expensive launch party ever

The global recession may be biting, but try telling that to the Hollywood celebrities and billionaire business moguls who attended the opening of Dubai's latest luxury resort, The Atlantis.



Video: http://www.telegraph.co.uk/news/news...arty-ever.html






The £15 million extravaganza was the most spectacular – and the most expensive - launch party in history.

More than 2,000 guests attended the event on the man-made Palm Jumeirah island in the Persian Gulf. Robert De Niro, Janet Jackson, Denzel Washington and Lindsay Lohan were among them, while the British contingent included the Duchess of York, Sir Richard Branson, Dame Shirley Bassey, retail boss Sir Philip Green, television presenter Trinny Woodall and the singer Lily Allen.

They feasted on lobster and Middle Eastern mezze and the Veuve Clicquot champagne flowed freely, although the presence of Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai, and a sizeable number of other Muslim guests ensured that the drinks bill was relatively modest.

Security at the party was so tight that a two-mile exclusion zone was thrown around the island.

Kylie Minogue performed on stage for a reported £1.5 million fee but the real entertainment of the night was provided by the pyrotechnics. One million fireworks – almost 10 times the scale of the Beijing Olympics opening ceremony – lit up the Palm, with the organisers claiming the display was visible from space.

Even in Dubai, a part of the world renowned for excess, there had never been a party like it.

"We built something that's quite extraordinary. We've got to tell the world about it," said Sol Kerzner, the South African billionaire hotelier and casino tycoon.

The 1,539-room Atlantis took two years to build and cost £1 billion. Mr Kerzner admitted that the global economic downturn would have an effect on business.

"We are in a challenging time. The economy is basically in a recession and we have to adjust to the changing circumstances. We have to be careful with our cost levels" he said, although he did not believe he had splashed out too much on his guests: "I didn't lay on private jets. They either came in their own private jets or by regular airline."

Colin Cowie, the party planner, likened the logistics of organising the beachside party to the Normandy landings. He added: "People say, 'How do you have a party like this in these economic times?' But the funds were allocated a year ago, and you have to dream big to get a big result."